Benchmark examples
What different AdSense RPM numbers actually mean.
RPM is one of the fastest ways to estimate display ad revenue, but raw RPM numbers can feel abstract until you tie them to real traffic levels. This page shows what several common RPM assumptions look like at 10,000, 50,000, and 100,000 monthly pageviews.
RPM comparison table
| RPM | 10,000 pageviews | 50,000 pageviews | 100,000 pageviews |
|---|---|---|---|
$2 |
$20 |
$100 |
$200 |
$5 |
$50 |
$250 |
$500 |
$8 |
$80 |
$400 |
$800 |
$15 |
$150 |
$750 |
$1,500 |
$25 |
$250 |
$1,250 |
$2,500 |
How to use RPM examples well
- Use a lower RPM if the niche is broad, less commercial, or heavily social-driven.
- Use a mid-range RPM if you have decent search traffic and moderate advertiser demand.
- Use higher RPM assumptions only when your niche, geography, and intent support them.
If you are unsure which RPM is realistic, compare a low, medium, and high case instead of locking yourself into one optimistic number.