AdSense revenue calculator for website owners.
Estimate daily, monthly, and yearly ad earnings from pageviews, RPM, CTR, and CPC. Use it to sanity-check traffic goals before publishing more content.
Estimated monthly revenue
$400.00
Based on 50,000 monthly pageviews and $8.00 RPM.
How the ad revenue estimate works.
The simplest estimate is monthly pageviews multiplied by page RPM, divided by 1,000. If you prefer click-based planning, use CTR and CPC to estimate total clicks and revenue.
RPM formula
Monthly revenue = monthly pageviews / 1,000 x RPM. This is a quick way to plan content-site revenue.
CTR and CPC formula
Monthly revenue = pageviews x CTR x CPC. This is useful when you know your average click rate and click value.
Traffic goals
The target calculator shows how many monthly pageviews you may need to reach a chosen monthly revenue goal.
What changes website ad earnings?
Two sites with the same traffic can earn very different amounts. Geography, niche, ad viewability, content intent, device mix, seasonality, and policy compliance can all change revenue.
Niche and intent
Commercial topics often attract higher advertiser demand than casual entertainment or general-interest pages.
Traffic source
Search traffic, social traffic, and direct visits can behave differently. The most useful estimate uses your own historical data.
Ad placement
Placement can affect viewability and clicks, but a better user experience usually matters more than squeezing ads everywhere.
FAQ
How do I calculate AdSense revenue?
Use pageviews and RPM for a quick estimate: pageviews divided by 1,000, multiplied by RPM. You can also use CTR and CPC for a click-based estimate.
What is a good AdSense RPM?
There is no universal good RPM. It varies by niche, country, traffic quality, content intent, ad placement, and seasonality.
How many pageviews do I need to make $1,000 per month?
It depends on RPM. At an $8 RPM, the rough target is 125,000 monthly pageviews. At a $20 RPM, it is about 50,000 monthly pageviews.
Is this calculator only for Google AdSense?
No. You can use it for any display ad network if you know your RPM, CTR, or CPC numbers.
Can this estimate predict exact revenue?
No. This calculator is for planning only. Actual ad earnings can be higher or lower than the estimate.
Does this tool store my data?
No. The calculation runs in your browser and does not require an account, upload, or server-side storage.